Top Online MBA in Marketing

Following are the top accredited universities offering the M.B.A. degree with specialization in Marketing:

Capella University - It is placed as one of the top 25 online colleges in the Online Education Database (OEDb) Online College Rankings 2009. The online MBA Marketing specialization is designed to enhance your skills in market research, consumer behavior, product development and relationship management. The program can be completed in two years. Specialization Courses include Consumer Behavior, New Product Design and Development, Sales and Customer Relationship Management, Leveraging Workplace Diversity, Negotiating for Results, etc.

Walden University - Students will learn marketing fundamentals, advertising and sales strategies. Estimated completion time is 22 months. Some of the courses include Success Strategies in the Online Environment, Business Operations in the U.S. and Abroad, Business Strategy for Competitive Advantage, Applications in Marketing, etc. The university is placed within the Top 10 online business schools that have strong business degree offerings, according to CollegeCrunch.org.

DeVry University - Keller Graduate School of Management of DeVry University offers an MBA with a Marketing concentration. Students can select elective courses that are tailored to their professional goals. Electives offered include Marketing Research, New Product Development, Channels of Distribution, Advertising Management, Sales Management, Consumer Behavior, Electronic Commerce Marketing Management. According to the Diverse: Issues in Higher Education, the University was named the No. 1 producer of Hispanic graduates (for its campuses in California).

American Intercontinental University - The Master of Business Administration with a concentration in Marketing can be completed in as little as 10 months. Required Courses include Economics for the Global Manager, Business Research for Decision Making, Global Financial Management, Research Methods in Marketing, etc. AIU Online is a member of the U.S. Distance Learning Association, with residential campuses located in Atlanta, Georgia; Los Angeles, California; South Florida; Houston, Texas; and London, England.

Ellis College of New York Institute of Technology - The online Masters in Business Administration - Marketing shows you how to develop marketing plans, managing product development and marketing communications, and identifying new marketing opportunities. Students will take courses like Managing Innovation, Implementing Marketing Strategy, etc. The College is accredited by the Middle States Commission on Higher Education - recognized by the U.S. Department of Education.

University of Liverpool (UK) - The MBA (Marketing) provides you with necessary skills and knowledge to make informed decisions that support the development goals of your organization. Specialization modules include Marketing Research, Consumer Behaviour, Services Marketing and Marketing in a Global Environment. The programme has CEL accreditation from the European Foundation for Management Development. The university is a member of the prestigious Russell Group of leading British universities.

Regis University - The Regis MBA Marketing specialization provides you with in-depth knowledge and skills to examine the relationship between marketing and corporate strategy, understanding marketing principles and how best to apply those principles. The program prepares you with careers as Marketing Director, Marketing Research Analyst, New Product Manager, Sales Director, Advertising Manager, and many more. The university is recognized by U.S. News and World Report as one of the top universities in the West.

Northcentral University (NCU) - The Marketing Specialization allows learners focus on customer strategic marketing as it encompasses relationship management, customer behavior, advertising and promotion, and product management. The final project will evaluate competencies learned within the specialization courses. The School of Business & Technology Management at NCU is accredited by ACBSP (Association of Collegiate Business Schools and Programs).

Kaplan University - The online MBA (Marketing) explores how buyer-behavior and consumer protection issues affect marketing strategies, analyzing factors that affect purchase decisions in the marketplace. The program provides you with necessary skills to manage a sales force, focusing on training, motivation, compensation, and performance evaluation. The university is fully accredited by the Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA).

Baker College Center for Graduate Studies - The Master of Business Administration with Marketing major has been designed for those who work within the marketing, advertising, or public relations sectors of a company. Courses include Promotional Management, Distribution Management, The Marketing Environment, etc. The College is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools; the M.B.A. program is accredited by the International Assembly for Collegiate Business Education (IACBE).

Author

Kelvin Wong Loke Yuen is a highly experienced lecturer and writer. He is also a Certified Microsoft Innovative Educator with many internationally recognized certifications, including an MBA and a Postgraduate Diploma from Heriot-Watt (UK's World-Class University) and a BCom degree from Adelaide (Australia's Group of Eight University). Follow him on: LinkedIn

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