What is Trade Marketing?
Trade marketing is a B2B (business-to-business) strategy focused on increasing product demand and visibility with retailers, wholesalers, and distributors, rather than directly targeting consumers. This strategy employs tactics such as in-store promotions, point-of-sale displays, partnerships, and other collaborative efforts with channel partners. The main goal of trade marketing is to influence the decisions and actions of businesses within the supply chain to ultimately benefit the manufacturer’s product. By boosting the demand and visibility of products through retail and distribution channels, trade marketing seeks to build strong partnerships and ensure that products are readily available to consumers. Unlike traditional consumer marketing (B2C), which targets end consumers directly, trade marketing operates on the premise that the key to driving sales is ensuring that the products are well-positioned in retail stores, available for purchase, and supported by promotional activiti...